Google News Initiative



“Google cares deeply about journalism. We believe in spreading knowledge to make life better for everyone. It’s at the heart of Google’s mission. It’s the mission of publishers and journalists. Put simply, our futures are tied together.”  -Google CEO Sundar Pichai

The Google News Initiative is a company-wide effort with the purpose of helping journalism thrive in a digital age.  It brings together everything from product to partnerships and programs to build a better future for news.  

We filmed, on-location, in newsrooms around the world as part of the global launch of this mission critical initiative. 




  • Strategy
  • Audience
  • Messaging
  • Creative
  • Art Direction
  • Copywriting
  • Creative Direction
  • Development
  • Ideation
  • Creation
  • Films
  • Videos

Next Project

Public Squares


Public Squares