Electionland

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Purpose

On Election Day 2016, ProPublica and the Google News Lab spearheaded Electionland, a national reporting initiative to track the voting experience across America in real-time. Involving more than 1,100 journalists, the project was one of the largest collaborative reporting initiatives covering a single news event in history and helped identify over 1,200 voting issues and produce 450+ stories. It helped provide journalists across the country with unprecedented visibility into what was happening at the polls on Election Day.

 

We documented, in real time across, across multiple cities as the events of this now historic day unfolded.  It was a wild ride to say the least.

Client

Google News Lab

Services

  • Strategy
  • Brand Story
  • Messaging
  • Creative
  • Creative Direction
  • Social Impact Campaigns
  • Video Content
  • Creation
  • Copywriting
  • Documentary Films

Next Project

Grace Hopper

Chan Zuckerberg Initiative

Grace Hopper