“Everybody now is a storyteller…but when everybody’s telling a story, which stories are worth listening to?”  

Founded by pioneering journalists as the first social media newswire, Storyful was created with the purpose to help break the news faster and utilize social content to add context to reporting. 

We took a behind-the-scenes on-location look at Storyful and its team of editors as they sift through eyewitness media posted to social platforms like YouTube and find the most newsworthy social content of the day, using a unique blend of technology and expert journalism.


Google News Lab


  • Strategy
  • Audience
  • Messaging
  • Creative
  • Art Direction
  • Copywriting
  • Creative Direction
  • Development
  • Ideation
  • Creation
  • Films