#ProudToLove

Client

YouTube

Views

7,777,883

Credits

Creative Director + Director
Scott T. Chan

Agency Producer
Steffi Binder

Producer
Sabrina Hoverkamp

Editorial Co
Jump LA

Animation
Lauren Fisher

Uncreative Director
Wilson Meng

Executive Producer
Jenna Cedicci

Research
Luc Begeron

Editor
Erwin Fraterman

Color Correction
Apache

June 26th 2015 was a historic day for the United States. It was the day that the Supreme Court ruled on marriage equality for all. The day love won.

YouTube partnered with us to create their Pride spot that we released just minutes after this landmark decision.

#ProudToLove was the year’s most talked about branded Pride campaign and was featured on numerous earned media outlets including Huffington Post, People Magazine, Mashable, USA Today and US Weekly.

It went on to win a number of accolades such as Adweek and Ad Age’s Ad of the Day, a Streamy and a Webby.