Zeitgeist 2012

Client

Google

Views

18,026,898

Credits

Creative Director
Scott T. Chan

Producers
Scott T. Chan, Jenna Cedicci

Art Director
Paul Lee

Music Supervisor
Matt Mugford

Color Correction
Alpha Dogs

Director
Scott T. Chan

Editor
Chris Crutchfield

Music
Kodaline

Music Editor
Satoshi Noguchi

A man fell from space. A K-pop star soared toward a billion views. A robot made it to Mars. We chose a President.

For the third year in a row, Google asked us to create Zeitgeist, an annual year-in-review video told through Google Search. Why Search? Because what we searched for tells us not only where we’ve been, but also what we strive for and where we’re going.

But how do you squeeze a year into three minutes? You start with everything. A million stories: major, minor; local, global. Stories about adversity; stories about hope. Laughter, tears, and everything in between. Heroes, underdogs, and champions. Tragedy. Victory. Upheaval. Loss. Recovery. Then you take all those stories, and use them tell tell a big one.

This is the story of 2012.

This video has earned Pick of the Day honors by Adweek, Advertising Age and Creativity Online.