Alex is a happy, healthy, 9 year old boy from Tanzania. He is intensely enthusiastic, has a wild imagination and loves action movies. To kick-off Mama Hope’s stereotype breaking campaign, “Stop the Pity. Unlock the Potential.”, we documented Alex recapping his favorite action movie, Commando. Scene for scene. Word for word.
Spreading across the internet, not only did our video lead to countless donations, it more importantly asked viewers to question their preconceived notions of a tragic Africa.
Executive Producer // Scott T. Chan
Creative Director // Joe Sabia
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